Investing in OneSignal
Oct 5, 2022 2 Minute Read
Investing in OneSignal
By Jamie McGurk

Customer engagement is nearly as old as commerce itself, and modern technology-focused, multi-channel businesses require sophisticated capabilities and holistic strategies to effectively communicate with customers. The evolution of online business has evolved from a single channel of communications and engagement to broad strategies to connect with customers across a variety of technologies from web to mobile, and across channels including apps, text, and email. Customer engagement is important not only to communicate, but also to enhance customer experience and drive revenue.

We are pleased to announce that we have led the Series C round of investment in OneSignal and have joined the company’s board of directors. OneSignal is a leader in customer engagement, enabling businesses to communicate with their customers and to meet them where they are: via mobile and web push, in-app messaging, SMS and email. OneSignal powers the messaging capabilities of over 750,000 apps, services 1.5 million users, delivers 10 billion messages per day, and stands out based on speed and reliability. One in five new mobile apps are launched with OneSignal as its core messaging infrastructure. OneSignal’s diverse customer base includes Zynga, USA Today, Bitcoin.com Upwork, Tribune, Palisades Tahoe and thousands more who rely on the platform’s infrastructure to power their customer communications and drive enhanced engagement and experiences. In addition, leading companies like Adobe, Shopify, Twilio, Unity, Hubspot and Amplitude have partnered with OneSignal to create reliable and holistic engagement offerings. OneSignal works with businesses of all sizes, and powers apps with an easy and free integration, strengthened by a 15-minute set-up time.

Transparent ROI: OneSignal also enables customers to quantify the impact of the OneSignal solution. In addition to the speed of implementation, ease of management and efficiency, OneSignal’s benefits can be quantified through measurable impact on customer acquisition, retention and engagement which helps drive revenue and lifetime value. In fact, a Forrester study saw an ROI of 425% from the OneSignal platform. Over the coming years, we expect channels and systems to continue to evolve in their complexity driving even greater need to simultaneously focus on sophistication and simplification.

Most importantly, just like at any stage of investing, we are investing in people. George Deglin and Long Vo founded OneSignal and have scaled impressively over the years. George and Long successfully built a team with powerful expertise in both technology and marketing, laser-focused on helping their customers deliver value to users. 

OneSignal is a great partner for BAM Elevate, and vice versa. In the months and years ahead, we will be applying our data science expertise to help strengthen OneSignal’s operational capabilities, first focused on refining and enhancing OneSignal’s go-to-market capabilities. We will provide our insight, analytics and horsepower to help enhance operational decision-making through data and further enable OneSignal to scale. We are thrilled to be on this journey with George, Long and the rest of the OneSignal team.

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